Marketing Communications Future:

The Twilight Of Interruption, The Dawn Of Engagement Marketing
Traditional marketing methods are losing their grip on customers at an alarming rate. Trade shows, trade publications and direct mail deliver a fraction of the ROI they did only 2 years ago.
Consumers themselves have changed beyond recognition.

http://www.masternewmedia.org/news/2005/12/01/marketing_communications_future_the_twilight.htm

India, Inc.

No longer just an outsourcing hub for low-level jobs, India is luring top American talent and unprecedented new investments by tech giants like Microsoft and Intel.
Universities are responding to the demand for international experience, particularly in emerging Asian markets. Last summer, Yale president Richard Levin took a 12-member team to set up joint ventures with several Indian universities. The Ivy League school will send 30 interns over this year and expects to send 50 next year. It also has 30 faculty collaboration projects underway in a number of subjects ranging from public health, to management and forestry. And this year, Massachusetts Institute of Technology's India program, funded by the National Science Foundation, flew over 28 Ph.D.s to pursue their research in science and economics. "MIT sends students because it's aware of our globalized world," says coordinator Deepti Nijhawan. "But it's a leap of faith."

http://www.msnbc.msn.com/id/10455090/site/newsweek/

Brad Stone on Digital Life in 2006

Podcast at
http://podcasts.yahoo.com/series?s=a3f98c1076263bd02bd7abf4c40a1793